There’s always been a wide disparity between budget and luxury golf equipment items. On the high-end, PXG clubs ($3,500 per set) and Dixon balls ($75 per dozen) come to mind. Do they help that much? Value is in the eye of the golfer.
Now, golf shafts have joined the ultra-boutique category. Not at $500 a pop. But how about one that starts at $1,200 per ?!?!
Seven Dreamers Laboratories is a Japanese firm hell-bent on showing you why the four-figure shafts won’t give buyers the, uh, the shaft as Golf.com’s Dylan Dethier reports.
Seven Dreamers insists that its manufacturing processes produce custom-built shafts for woods, irons and putters that outperform all others on the market. How? The company has its roots in the aerospace industry, and some of the same players involved in building the shafts were involved in the development of the “Hayabusa” spacecraft, the unmanned craft that Japan landed on an asteroid in 1998, which successfully returned to earth with a sample.
Seven Dreamers described its production method, which utilizes “aerospace-quality carbon fiber, a proprietary 3D design system and an autoclave to cure shafts.” Autoclaving is traditionally used in manufacturing high-precision carbon products and helps the carbon fiber retain its quality without adding “unnecessary resin and paint or polishing and grinding.”
The company offers 28 different bend profiles, which they identified as the most common through thousands of club fittings in Japan and Southeast Asia. Customers will find a shaft match by going through a custom fitting at an authorized dealer: Seven Dreamers sells its products through select retailers, club fitters and “high-profile” green-grass shops. The shafts debuted in Japan in 2014 and have been endorsed by Masashi “Jumbo” Ozaki, who won 94 times on the Japan Tour.
Hmmm. And when is the last time Jumbo won an event?
A full set of the “lowest priced” shafts will run you only $16,800. That makes the $3,500 for PXG’s a budget set by comparison.
The Seven Dreamers would have to turn me into a +5 and top-30 on the Tour money list to gain my attention. However, if that were the case, they’d give them to me for free…