Jordan Spieth And Agent Jay Danzi Move To William Morris

Well that didn’t take long. Sports agent Jay Danzi and star client Jordan Spieth recently split with Lagardère Sports in April. Yesterday, they announced a new affiliation with the William Morris Endeavor Agency–who also owns IMG.

“Jordan is a world-class talent, and we’re excited to welcome him to the family, Endeavor Executive Chairman Patrick Whitesell said. “When you look at what he and Jay have already accomplished and consider WME and IMG’s ability to amplify Jordan’s reach across entertainment and sports, the possibilities are endless. I look forward to all we’re going to accomplish together.” 

In 2017, Spieth pulled in about $30 million in endorsements from numerous marquee companies, including Under Armour, AT&T, Coca-Cola, Titleist, and Rolex. His most recent agreement with General Mills’ Wheaties brand makes him just the fourth golfer to appear on a cereal box, joining Arnold Palmer, Nicklaus and Tiger Woods.

Danzi, 42, had served as vice president of IMG’s golf division for eight years before joining Wasserman Media Group for the next five years. In 2012, the year he signed Spieth, Danzi founded Forefront, which was then bought by Paris-based Lagardère Sports as the firm began expanding into golf.

GolfWeek’s The Man Out Front adds this tidbit.

“Jordan, my team and I are excited about joining forces with everyone at WME, IMG and the broader Endeavor network,” Danzi said. “Their incredible expertise and resources will help us navigate the ever-evolving media landscape and allow us to continue advancing Jordan’s highly respected brand, especially in non-traditional avenues.”

Spieth is locked in to several long-term deals and while TMOF has no doubt he’ll sign more endorsement deals, the real allure of this deal is for IMG to once again say it is stabling one of golf’s most marketable stars.