Golf Tech – MACHINE Putters

Watch a golf tournament on TV and you’ll see professional tour players making a ton of putts, especially within 10 feet of the hole. One reason? Virtually every touring professional has a fully customized, professionally fit putter. It’s the same for college golfers and top amateurs. It’s extremely rare for an elite-level golfer to have an “off-the-rack” putter.

On the PGA TOUR, the professionals make 88 percent of their putts within 10 feet. Imagine making that many putts from that distance. Touring professionals and elite amateurs use every tool available to them, including state-of-the-art putting stroke analysis, professional equipment fittings, plus advanced instruction and training.

They get their putters made and built precisely to their specifications. 

Now it’s possible to get the same professional fitting in Frisco, and have a tour-caliber putter made precisely for you, just like the pros. More on that in a minute.

Off The Rack or Custom Fit?

Visit one of the golf megastores in North Texas, and there’s typically a huge putting green with about 500 putters from all the major golf companies. You could try to find a perfect putter by trial and error. Those putters are made using a “one-size-fits-all” approach. These are good putters, but none are made to an individual golfer’s precise specifications. Let’s look at some “typical” putter fitting issues and how they will impact someone’s game.

Incorrect lie. The heel or toe of the putter will be slightly off the ground. This will lead to pushes and pulls, inconsistent roll, and poor distance control.

Wrong loft. A putter has to have the right amount of loft to get the ball rolling properly. A putter should not produce backspin, hopping or skidding. With too much loft or too little, a golfer can suffer from inconsistent speed, poor distance control, plus a loss of accuracy.

Incorrect weight and balance. This will impact speed and distance control but can also impact direction.

Incorrect length. Too long and the golfer might have a “cramped” stroke. Too short and this can negatively impact stance. You want to have your putter fit to you. You don’t want to fit yourself to the putter.

Wrong head or hosel type and amount of offset. Your eye dominance, the position of the ball in your stance, and your stroke dynamics all impact your ideal head and hosel type. These factors also impact the ideal style of head, the amount of offset, loft, lie and “toe hang.”

A serious golfer might get their driver, fairway woods, wedges and irons custom fit, but they often overlook their putter. Yet the putter is the club every golfer uses the most. A golfer might shoot 80 for 18 holes, and 30-35 of those shots will be putts. So, it makes sense for every golfer to get a professionally fit and fully customized putter, just like the tour pros.

Get Fit in Just One Hour

Getting a professionally fit, tour-caliber putter is now possible for golfers in the Dallas/Fort Worth Metroplex. Professional clubfitter Travis Fussell provides this service at the MACHINE Putter Studio at Integrity Golf Performance in Frisco. An initial putter evaluation and initial fitting report takes approximately 60 minutes.

“Customers are blown away by the process,” says Fussell. “They learn so much about their stroke and how a putter can be created to optimize and improve their performance, and the results are amazing. Golfers get a putter that’s perfectly fit and uniquely created for them, and they simply make a lot more putts.”

Fussell is a 37-year golf industry veteran with extensive experience in putter design, manufacturing, professional club building and putter fitting, using state-of-the-art equipment and technologies.

To get the perfect fit, Fussell uses the SAM PuttLAB, the world’s leading analysis and putter-fitting system. It’s the same system that hundreds of professional use. Fussell customizes every part of a putter, including head type, loft, lie, shaft type and grip. Putters can also be fully personalized. 

The  end result is a putter that’s perfectly fit and uniquely made for each golfer. Fussell is a certified representative for MACHINE Sports, which makes the highly sought-after MACHINE Putters. These are the finest and most fitable, adjustable and customizable putters available anywhere.

“With MACHINE Putters, we have options only available through their patented modular design systems, allowing us to provide custom fitting and build options not available with any other brand,” says Fussell. “Head, flange, hosel, weight, feel, shaft, grip … it’s all interchangeable and adjustable. When you put all these options together, it produces the ultimate in customized and personalized product and produces the most precise fit and best performing putters.”

The fitting that Fussell provides is the same fitting a professional golfer gets.

MACHINE Putters are designed and made in McKinney to provide golfers with the finest materials and craftsmanship. MACHINE Putters currently offer a wide array of different putter models, from traditional to modern, so there’s a putter design for every golfer. 

He Built Putters for the Greatest Players in the Game… 

The president and chief designer at MACHINE is Dave Billings, one of the most influential putter and club designers in the industry. Billings has designed putters for many of the most famous companies in golf and designed putters for many of the greatest players in the game. 

Fifteen Hall-of-Fame golfers and over 200 touring professionals have used the innovative HOG and MACHINE designs that Billings created. Most of the major manufacturers have engaged Billings to design putters and consult on technologies and intellectual property matters.

Billings uses rare and high-tech materials like Carbon, Stainless Steel, Titanium, Titanium Damascus, and high-density Tungsten. These are combinations only found in MACHINE Putters, which are precision CNC Milled with exacting tolerances and finished with beautiful, artful finishes that Billings’ work is deservedly renowned for and prized by collectors around the world. 

He has created the world’s most adjustable line of patented putters, and these putters are available at The MACHINE Putter Studio inside Integrity Performance Golf in Frisco, a Cool Clubs-powered facility, and a one-stop-shop for fitting, coaching, teaching and training.

“Touring professionals are super precise when it comes to their putters,” says Billings. “It’s one reason they make so many putts. So, I recommend that every golfer who wants to be the best putter they can be, book an analysis and fitting in our studio in Frisco. I guarantee it will be fun, informative and beneficial to your game.”

An Important Decision for Every Serious Golfer

Serious golfers have a choice when it comes to their putting. They can use an “off-the-rack” putter that will not provide the perfect fit. Or can head to Frisco for a custom fitting at The MACHINE Putting Studio. This will give the serious golfer a perfectly fit custom putter that will help then make more putts and be the favorite club in their bag.

To discover more about a fitting at The MACHINE Putting Studio and to book a fitting 972-377-4653. Fittings are by appointment only.