Golf Tech – Club Fitting With The Golf Lab
There is a brand-new golf business in town, and it is called The Golf Lab. It is a Plano-based business created by industry veterans Darren Petty and Kenny Jones of Clubfinder’s GOLF fame. Open Monday thru Friday from 9 a.m.–6 p.m. and Saturday 9 a.m.–5 p.m., The Golf Lab is an indoor facility, which means you can schedule fittings, get lessons and even practice or play in one of four luxurious Trackman-equipped hitting bays. It also has a TOURPUTT putting green and a Quintic Ball Roll putting system. The Golf Lab was conceived of and built right next to Clubfinder’s to provide top-tier golf experiences. What does that mean? Read on and find out.
Full Swing Club Fittings
(Done with the customer’s needs put first)
If you are in the market for the best equipment fitted properly, using the highest-tech equipment to do it, then you owe it to yourself to come into The Golf Lab and meet Aarik Greenley. Aarik is an industry veteran and has a well-earned reputation as a Master Fitter. Don’t let his calm and quiet personality fool you; he listens, watches and makes what he does look easy with the efficiency required to make the right decision for his customers. Over the past decade, he has fitted and built clubs for everyone from the best players on the PGA, LPGA and Korn Ferry Tours, to name just a few. He won’t tell you who they are unless you ask, but he worked in the Tour department at Adams Golf and built clubs for Hall-of-Fame players daily. Satisfied thousands more have worked with him just to get more enjoyment from the game, by getting equipment that matches their individual needs.
“A fitting starts from paying attention and listening to the customer,” Greenley commented. “Good fitters know the numbers, but great fitters also ask the right questions and then actually listen.”
That process takes patience and experience, and Greenley has both. Fitters must know what the latest shaft technologies do and how they work with each new head that comes out. They must know which head is a match for you, and there is only one way to get that information … through hard work, countless repletion and testing.
There are many other companies that say they do golf club fittings, and there are some very competent businesses in the DFW area, but when you come to The Golf Lab, you will be getting access to the newest and best club/shaft combinations, all fitted with special attention from industry veterans who understand how to treat any customer.
Putter Fittings
Which putter suits you? Where do you even start to get that information? You can go to YouTube, but that is a collection of rabbit holes that will end up confusing you more than helping. Why not book a one-hour fitting and know for sure that your putter is right for you?
The Golf Lab has another Master Fitter under its roof, and his career has been dedicated to understanding putters and putting. Blair Philip brings a background that is unique. He played professionally in Japan, Asia and Canada, then began working for PING Golf Japan as GM of their Japan office. After that, he moved to Denver and designed putters for YES! Golf for seven years. After that, Adams Golf bought YES! and he moved to Dallas to oversee putter development in their R&D department. Philip built putters for some of the biggest names in golf and spent the last nine years working at a shaft company he co-founded, called Breakthrough Golf Technology in Richardson, where he fitted putters and taught putting. In other words, he is a professional at putter fitting and teaching.
“Most of the public, around 85 percent, are using a putter that does not fit them,” Philip stated. “About 50 percent of professionals are also not in the right putter, either. It is sad if you think about it, all those unnecessary bogeys.”
Philip uses a combination of experience and high-tech tools like the high-speed camera Quintic Ball Roll system to diagnose and remedy your putter mismatch. On rare occasions, he will verify that you need no adjustments at all, but that is rare. If you need a different putter, then you will know which one will work for you and why. You also have the resources of the Clubfinder’s Golf business right next door to choose from a huge selection of putters that will work better for you. Putters are adjusted right there in-house, and you will leave your fitting with a putter that has the right look, length, lie angle, loft angle and correct grip. You can even have sight lines and dots milled onto your putter when needed.
Putting Lessons
If the answer to the question “How is your putting?” is one of the following, then you might consider a putter fitting or a lesson.
Bad
Average
Inconsistent
Why do I even TRY?
You will get the same Quintic Ball Roll system analysis, which includes a comprehensive report showing the set of individual issues you need to focus on to become a good putter and remain a good putter.
You will leave The Golf Lab with the equipment and knowledge you need to play your best, with the best equipment you can buy. It is not rocket science, but it IS science and explained in a way that you will understand and be able to apply.